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Title: 5 Social Media Predictions for the Lending & Mortgage Industry in 2017

By Scott Ferguson Lending Compliance Specialist at Smarsh, Inc. 2016 was a big year for socia medial. Instagram has adopted 60-second video ads, Facebook has grown to 1.71 billion users, Twitter to 320 million users, and LinkedIn to 450 million users. Plus, one million new active mobile social users are …

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Compliance for Generic Advertising – What’s Up with That?

Sometimes mortgage lenders don’t advertise specific products and services, and sometimes they do. Name recognition and visibility are good reasons to use ‘generic’ advertising for a mortgage lender. Your institution may be a commercial bank or a nonbank mortgage lender, so, consider these things that may be applicable to it …

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When Marketing Services Agreements Make Sense

By Mark Meyer Settlement service providers must market to home buyers The home purchase market is obviously the sought-after business channel for residential settlement service providers. It offers an ongoing flow of transaction opportunities for those who work in a complementary way with their real estate broker and builder associates …

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Marketing from a Regulatory Perspective

By Tory Barringer Super Bowl ads are designed to be memorable, but one ad in particular no doubt stood out in the minds of any mortgage banking professionals who watched this year’s game. The 60-second spot, created and paid for by Quicken Loans, promoted the company’s “Rocket Mortgage,” which promised …

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Compliant Marketing Vendors in a Digital Age

by Ashley Yarbrough I remember the dread that came over my team when one of our mortgage clients informed us that they were going through an audit very soon and needed all marketing communications that had been sent out since they started using our system. Frantically, the team pulled all …

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Five Ways to Speed Up Mortgage Marketing and Compliance Approvals

The following is a contribution from Total Expert Inc., originally published on the company’s website. Whether you’re a loan officer, agent, or compliance manager, you’re involved with residential mortgage marketing. It’s likely you’ve encountered this frustrating scenario: A loan officer and real estate agent get together and decide to put …

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MSAs: To Do or Not To Do, That is the Question – Part 2

by Shayna H. Arrington A two-part analysis of the current viability of Marketing Services Agreements (MSAs) in today’s complex regulatory environment Are MSAs Per Se Illegal? Supporting Evidence for an Implicit “No” Although MSAs were previously a long-accepted industry practice, the CFPB’s recent crack down against Lighthouse Title, along with …

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MSAs: To Do or Not To Do? That is the Question (Part 1)

Part One of a two-part analysis of the current viability of Marketing Services Agreements (MSAs) in today’s complex regulatory environment by Shayna H. Arrington It seems like no matter where you are getting your mortgage industry news these days, you are bound to come upon an article discussing the pros …

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Deceptive Advertising – Can We Slay This Beast?

In July of this year, the Consumer Financial Protection Bureau (CFPB) took action against Paymap, Inc. (Paymap), located in Colorado, and LoanCare, LLC (LoanCare), located in Virginia. The CFPB pursued the companies for deceiving consumers with advertisements for a mortgage payment program, the “Equity Accelerator Program, promising tens of thousands …

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